Practice What I Preach!!!
I explain to clients that fresh content is a great way of helping the visibility of your website and helping to get your website noticed it’s also an important step in SEO for any website.
Here is an article we wrote a few months back about local SEO and how new content helps your website ranking and it’s still true today.
In this dynamic digital world, the key to success is becoming searchable, relevant, and visible. While all businesses strive to do just that, only a select few manage to do it successfully.
How?
Through Search Engine Optimisation (SEO), which is the art of demonstrating to search engines such as Google that your website is the very best when it comes relevance and quality for a particular search query.
You want your business to feature on the first page of search results, ideally in the top 3 whenever your potential local customers search for anything even remotely related to your business. After all, it would significantly increase your website traffic, help you gather more leads, and convert those leads into new business.
Local SEO is a branch of SEO that focuses entirely on putting your business in front of customers who are right there within your vicinity. Think of it as optimising your website for your local location. Local SEO is essential given that 78% of location-oriented searches will lead to offline conversion and 80% of consumers utilise search to find local information, to for example the best taxi company or stairlift installations near me.
By featuring in local business directories, you get links pointing to your website. These help you rank higher. Plus, you also need to invest in increasing your online profile by advertising your brand. It will increase your brand awareness while at the same time help you in localised link-acquisition.
For more information or a 30 minute consultation about your website and how things can be improved give me a call on 07766946331.
