SEO Andover – SEO (Search Engine Optimisation)

SEO Andover – Search Engine Optimisation is to optimise every page of your website to be friendly with Google, I use Google as an example as it is the most used search engine there is, with YouTube, Yahoo, Bing and many other there to choose from you have to insure that your website ticks all or at least most of the boxes that the search engines ask you to tick.

So what are these boxes and how do I make sure they are ticked in the right way, well to help, start with a well-constructed website, link it to the social networks, link to local business directories and get yourself a Facebook and Twitter page pretty simple I hear you say.

SEO Andover – Search Engine Optimisation is made out to be a black art of some kind, it’s not really, just follow some simple rules and you can start to improve your online profile and page ranking.

Below is an article from Wikipedia, you can trawl for hours and hours and read up on SEO Andover, or you can come and chat with us and we will try and nail it all in a simple to digest way, article below , you choose.

Search engine optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.

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